FRISCO, Tex. — Jerry Jones does not do small. He took the money-losingDallas Cowboys and turned them into the most valuable team in America. He built AT&T Stadium, the biggest venue in the N.F.L. With the help of lucrative licensing and sponsorship deals, the Cowboys generated $620 million last year, the highest revenue in the league, according to Forbes.
Now Blue Star Land, a real estate development company owned by the Jones family, is building what will be the largest team headquarters in the league. For the past two years, Jones and his children, Stephen, Charlotte and Jerry Jones Jr., have overseen the construction of Ford Center at the Star in Frisco, a sprawling complex that will include the team’s training